When a storm hits, roofing searches nearly double the same week.
Across 8 hurricane-belt states and 221 major storms, urgent roofing searches spike the week weather strikes, then fade within three weeks — a sharp, perishable surge that arrives exactly when roofers are too swamped to answer the phone.
Search demand around a storm (week 0 = storm), indexed to pre-storm baseline = 100
landfall week of 2022-09-25 · $15.4B property damage
2 wks before9
storm week49
+3 weeks13
Emergency-search index, Florida — a ~5.6× spike, gone in a month.
The worst storms spike hardest
emergency lift by storm severity (property damage)
Low+68%
Mid+31%
High+170%
The worst storms drive the demand you can least afford to miss.
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The surge is real, sharp, and perishable. Homeowners with a damaged roof search — and call — in the days after a storm, when every local roofer is buried. Miss the call, lose the job to whoever answered. That three-week overflow window is exactly what a voice agent is built to catch.
Data NOAA Storm Events + Google Trends (via DataForSEO)Method event-study, 221 storms, weeks −8…+8Validated placebo-tested (calm weeks: no spike)Scope FL·TX·LA·NC·SC·GA·AL·MS